Building Ireland's niche digital content network.

About

Sociable Publishing is a new media publishing company that operates two of Ireland's emerging online brands; The Sociable and The Football Pantheon. Together, both brands form a growing series of niche-topic blogs under the umbrella of The Sociable Network (TSN). TSN reaches 63,000 unique visitors each month, serving 225,000 pageviews on average. We are committed to delivering accessible, high-quality content to our ever growing community of readers across the network.

The Sociable Network

The Sociable

The Sociable

The Sociable is an Irish technology and media blog that focuses primarily on topics such as social media, mobile and web developments, among others. The site went live in September 2010, was shortlisted for Best Tech Blog in February 2011 at the Irish Blog Awards and most recently won Best Content accolade in the 2011 Bulby Awards. The Sociable places a strong emphasis on community interaction and involvement around its content. The site's target audience are males aged between 18-44 with disposal income and access to social media.

 

The Football Pantheon

The Football Pantheon

The Football Pantheon provides objective analysis to demystify football's everlasting arguments. Are the current Barcelona team better than Di Stefano's Real Madrid? Is Alex Ferguson a better manager than Bob Paisley? Was Maradona better than Pelé? Through the use of statistics, facts and a relevant formula, the site answers these questions thoroughly. The subjects might be universal but Football Pantheon's approach is original and authoritative. Founded in June 2011, the site is primarily run by football journalist Miguel Delaney. Formerly of the Sunday Tribune, Miguel now writes for a series of publications from the London Independent to the Irish Times. He was nominated for Irish Young Journalist of the Year in 2009 and his book 'Stuttgart to Saipan' was listed for the William Hill sports award.

Advertising

TSN's target audience are predominately male and aged between 18-44 years. In December 2011, we connected with 63,000+ unique visitors, almost three quarters of which were male. The average visitor spends a lengthy 04:48 minutes viewing and engaging TSN's content. We're always open to individuals or organisations that wish to avail of advertising opportunities across TSN. We currently accept advertisements in both still and rich media formats in the following, but not limited to, sizes,

  • 300x250 medium rectangle,
  • 728x90 leaderboard,
  • 300x600 half-page

We're also open to unique suggestions and ways that our network can benefit your brand. Get in touch by emailing .

Network stats

88,000+ visits
63,000+ unique visitors
225,000+ pageviews
2.7 pages/visit
00:04:48 avg. time on site

Network statistics for December 2011
Source: Google Analytics

Location demography

26.2% UK
20.4% US
13.2% Ireland
3.3% Canada
2.3% Australia

Location statistics for December 2011
Source: Google Analytics

User demography

74.5% male
21.5% males aged 18-24
46.3% males aged 25-34
16.8% males aged 35-44

Demography June 14th - July 13th 2011
Source: Facebook